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Director, Content Marketing

Company: CO-OP Financial Services
Location: Rancho Cucamonga
Posted on: April 28, 2021

Job Description:

US-CA-Rancho CucamongaReq No. 2Category ManagementType Full-Time

The OpportunityWe are seeking a talented Director, Content Marketing to oversee the content marketing strategy and development of all external branded content. Ensures CO-OP's content strategy supports and aligns with the CMX Team strategy and goals, and is in line with brand standards set by the VP, Marketing & Brand Strategy. Reporting to the Vice President, Marketing and Brand Strategy, the role requires a nimble and innovative thinker, adept in all areas of content marketing/media and with knowledge of the industry and CO-OP's product set in order to position the company for future growth through our content strategy.What You Can Look Forward to

  • Act as a supervisor to direct reports.
  • Perform annual performance reviews.
  • Interact on a daily basis to inform decisions and set strategic direction based on each function.
  • Display strong leadership skills in order to lead team to success in achieving both marketing and company-wide goals.
  • Responsible for ensuring Content Operations Specialist understands the content strategy and how it supports CO-OP's growth.
  • Ensures Content Operations Specialist has the requisite knowledge and resources to perform his/her job and provides guidance for advancing his/her career.
  • Oversees the use of external writers as a shared resources, ensuring the quality of their work meets brand standards.
  • Acts as 1st layer of approval on all external branded content. CO-OP Content Editorial Leader
    • Leads ongoing CO-OP content marketing strategy, working closely with VP Marketing & Brand Strategy as well as other key stakeholders to plan content editorial calendar in alignment with company strategy and market trends.
    • Creates, maintains, trains, and evangelizes content standards, including but not limited to the corporate editorial style guide and channel-specific guides, content models, editorial calendars.
    • Aligns content marketing with product marketing/sales enablement goals to properly story tell against broader brand narrative and product release dates.
    • Ensures CO-OP brand voice is maintained in written formats of content/media. Serve as a brand steward for our written brand voice.
    • Creates metrics and measures strategy, partnering with data team to measure content performance and gain insights to improve strategy and engagement.
    • Understands how content strategy drives engagement across channels by persona and audience segment, and recommends shifts based on engagement through ownership of content team reporting and analytics.
    • Recommends strategy shifts based on the needs of the broader CMX, Product and Sales organizations.
    • Owns the social media strategy for CO-OP and THINK brands.
    • Partners with the Communications Team on execution of owned and paid media placements. What You'll Need to Succeed
      • 7+ years of experience in a content-focused role for a B2B/SaaS company.
      • Experience working in a fast-paced startup-like environment.
      • Strong experience managing integrated marketing and digital content programming/execution.
      • Background in content analytics/performance with knowledge of Google Analytics, marketing automation systems (Pardot) and Sprout Social.
      • Knowledge of financial services and the credit union industries.
      • Advanced knowledge of CO-OP products and solutions.
      • Adept in all areas of content marketing, including SEO strategy, social media strategy, storytelling and editorial process.
      • Ability to make quick, accurate decisions on a frequent basis, remain flexible and able to react quickly to change.
      • Collaborative in working with colleagues and vendors. Exceptional collaborator and influencer - ability to engage with multiple stakeholders (marketing leads, sales, merchant points of contact, operations, finance, growth, product, senior management) and quickly build relationships needed to accomplish program objectives.
      • Skilled at conflict resolution and negotiation, able to set clear expectations and demand high performance for self and others.
      • Able to inspire and motivate teams and individuals, and able to identify attract, develop and retain top talent.
      • Demonstrates, and values accountability, cooperation, integrity and open communication.
      • Highly motivated self-starter with a structured yet adaptable work-style - able to work well in a fast-paced team environment while having a focus on quality, and good attention to detail.
      • Strong attention to detail when it comes to ensuring all published content is accurate, on-brand and in line with the content strategy.
      • Ability to partner across the organization to ensure content remains highly relevant to our target audience and drives demand/interest in CO-OP products and solutions.
      • Proven planning and organizational skills.
      • Ability to work and interface with external partners and vendors.
      • Ability to make data-driven decisions, evolve and optimize content strategy to support broader CMX team goals.
      • A story teller who can develop content to drive campaigns and messaging through all channels.
      • Ability to collaborate across multiple teams including PR, Product Marketing, Sales, and Product.
      • BA/BS in Marketing, Journalism or a similar field of study preferred.
      • Demonstrated experience leading cross-functional content strategy and execution preferred.


Keywords: CO-OP Financial Services, Rancho Cucamonga , Director, Content Marketing, Advertising , Rancho Cucamonga, California

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