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Associate Director, Digital Analytics & Strategy

Company: Allergan
Location: Irvine
Posted on: November 19, 2019

Job Description:

Envision working with energetic colleagues andinspirational leaders. Now, place yourself in that mix; leading discussions,asking the right questions and driving results.?All while wearing jeans to work!
Associate Director,Digital Analytics & Strategy

YOU ARE more than just a title, YOU ARE?

  • A Marketing Campaign expert. Youwill analyze all of the integrated marketing campaigns that Data Labs isexecuting on behalf of medical aesthetic brands within Allergan?s brandportfolio.
  • An Innovative leader. You willcollect data from all paid media platforms, join it with firstparty data within our proprietary Brilliant Distinctions database, and thenprovide actionable strategic digital marketing campaign recommendations for theteam to activate.
  • A Inquisitive collaborator. Youwill design marketing strategies and implement core features of them. Youshould be well-versed in multiple areas of digital marketing, including, paidsocial, programmatic display, paid search, online video and more. YOU WILL:
  • Be a leader. Lead the creation of integrated marketing strategies based on customer insights, preferences, attitudes and behaviors.
  • Analyze business needs. Manage internal clients to know profit and margins and goals.
  • Research business needs. Continually research and educate to stay innovative, educated and inspired for the medical aesthetic brands.
  • Lead and develop. Drive media plans and campaign proposals. Leverage target audience targets, analytics data, digital trends, user behaviors, competitive audits and asset/experience evaluations to inform the marketing approach.
  • Be a marketing champion. Implement best practices across digital channels and media formats.
  • Be a team player and work collaboratively. Work with strategy and creative teams to ensure that digital strategies are properly integrated within the larger marketing programs.
  • Research new trends. Uncover digital insights and provide thought leadership in a collaborative, cross-functional environment.
  • Drive data. Capably review qualitative and quantitative research.? YOU BRING:
    • Bachelor?sDegree. Master?s Degree preferred.
    • 10+years? experience in Digital Marketing.
    • Willingnessto travel 25% of the time.
    • Agencyexperience a plus.
    • Prior experience working with partners such as HubSpot,Salesforce, Infusionsoft, and/or similar marketing platforms.
    • Well-versed in reviewing data presented by Google Analytics
    • Understanding of interest in related digital marketing tactics,including SEO, PPC, native advertising, and online reputation management,crossing into those areas as integrated campaigns.
    • Be technical yet creative, leading creating thinking behindclients? online presences
    • Deep understanding of the Google Marketing Platform, Facebook AdsManager, Ad Servers, Programmatic Buying Platforms, Online Video, EmailMarketing, Push notifications, Mobile and more
    • Understanding and anappreciation for all digital channels and how they can work together.
    • Expert communication, presentation and material preparation skillsrequired
    • A proven track record of personal success and ambitious undertakings
    • A passion for building, bringing to market, and scaling digital productsand services?ALLERGAN LEADERSHIP SKILLS:
      For this role, we?re looking for a leader whois:
      • An Influencer
      • Outside-In Perspective
      • Strategic Foresight A Talent Magnet: Thebest leaders are brand ambassadors and have an eye out forgreat talent to join our family. All Allergan colleagues are an extension ofour recruiting team, building bridges for the best people to grow our company.
        At Allergan, we define the ?Allergan edge,? assomething that sets us apart, gives us an advantage and strengthens us to bebetter ? for our customers, patients, investors and each other. Our 'edge' isour colleagues, and we are committed to making Allergan the best place for themto work and achieve career goals.
        How do we do this? We Engage, Develop, andReward our colleagues.
        • Engage. From Day 1. You are a bold leader who wants to makean impact. We listen to your ideas and your questions, so we can beeven better at what we do.
        • Develop. Learn every day,build new skills every day. We prioritize development, so our leaders arealways ready for the next challenge and opportunity.
        • Reward. Exceptionalperformance creates exceptional opportunities and rewards. Financial awards andincentives are just a part of this - we invest in our people; celebrate successesthrough recognition programs; promote healthy lifestyles and work-lifebalance.? We offer amazing benefits mostof which start on your 1st day at work (Medical, Dental, Vision,401k ? company match up to 8%, Tuition Reimbursement, and much more)

Keywords: Allergan, Rancho Cucamonga , Associate Director, Digital Analytics & Strategy, Executive , Irvine, California

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