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VP, Demand Generation

Company: CO-OP Financial Services
Location: Rancho Cucamonga
Posted on: January 15, 2021

Job Description:

The Opportunity We are seeking a talented VP, Demand Generation to drive data-driven marketing strategy related to lead generation, customer retention, and cross-sell/upsell programs. This person in this role will utilize expert level knowledge of marketing automation (Pardot platform) to craft and optimize CO-OP's B2B client acquisition and demand generation engine across Web and online marketing, events, and all campaigns. This position has a dotted line to Sales Ops (SVP, Sales Ops) and Marketing (SVP, Experience Operations and Chief of Staff). What You Can Look Forward to Leads and mentors team members, ensuring responsible area is staffed with highly motivated and skilled professionals who will contribute to the company's overall success. Bridging positive working relationships and trust with other senior and executive leaders within the Marketing and Sales departments and across the organization. Act as supervisor to direct reports. Perform annual performance reviews. Interact on a daily basis to inform decisions and set strategic direction based on each function. Display strong leadership skills in order to lead team to success in achieving both marketing and company-wide goals. Manage portfolio of inbound and outbound marketing and acquisition programs, including integrated campaign management, database and email marketing, webinars, trade shows, in person and digitized events, persona-based nurture programs, account-based marketing, search engine optimization, paid media, online programs, corporate website, outbound call and email campaigns for inside sales team, pipeline acceleration for direct sales and distribution channels. Creates segmented engagement plan, matching media and sales engagement plans to audience movement by revenue segment and persona to understand the right media mix by segment for optimized results. Own marketing and sales technologies (Pardot Marketing Automation and Salesforce), processes and systems, including database management, segmentation, analytics, a/b testing, data cleansing, etc. Configures SLAs in conjunction with sales. Works hand in hand with Sales Ops to set goals for lead generation and improved speed to contract and ensures campaigns deliver against metrics. Deliver repeatable, sustainable and predictable marketing-generated revenue in key regions via digital marketing and marketing automation. Identify new optimization tests and growth opportunities and areas for additional investment in time and money and decreased focus. Collaborate closely with Digital Experience to manage and optimize all online properties and all other customer facing web assets with an extreme focus on UX and B2B customer acquisition Regularly measure, optimize and report out to senior management on key digital demand generation efforts to demonstrate material contribution to pipeline generation Contribute to the growth and profitability of the company by ensuring high customer satisfaction rates, creating repeat customers, and creating efficiencies Manages demand generation marketing calendar, budget management, KPIs, and reporting. Responsible for reporting risks that are identified to the appropriate team and/or management. Additionally, responsible for managing, monitoring and reporting risks within the scope of your work area, to include, but not limited to Information Security risks. Actively supports our CO-OP culture and embraces our core values of Work as Partners, Communicate Openly and Honestly, Demonstrate Excellence and Champion Change in all interactions. What You'll Need to Succeed Bachelor's degree (B.A. or B.S.) in Marketing, Business Administration or related field plus minimum 15+ years' relevant work experience required, or equivalent training and/or experience. Master's degree in Business Administration is preferred. Minimum of 5 years of management experience. Proven marketing and leadership experience. Mastery in Demand Generation strategy development and execution across all channels: digital, print, direct, social, paid, and other emerging channels. Strong knowledge of content marketing, media and brand management fundamentals and strategies. Strong understanding of B2B marketing strategies. Agency and/or start-up experience helpful. Experience in credit union or financial technology industry is a plus. Adept in all areas of demand generation, including SEO and SEM, social media, paid media, events strategy, webinars, branded content, etc. Ability to make quick, accurate decisions on a frequent basis, remain flexible and able to react quickly to change. Advanced analytical skills. Trusted advisor to sales leadership teams and developer of data-driven marketing strategies and programs in matrix organizations. Career focus on delivering measurable marketing ROI with expertise in all aspects of B2B and B2C direct marketing, including database marketing, analytics/segmentation, media planning and all forms of digital marketing Collaborative in working with colleagues and vendors. Exceptional collaborator and influencer - ability to engage with multiple stakeholders and quickly build relationships needed to accomplish program objectives. Skilled at conflict resolution and negotiation, able to set clear expectations and demand high performance for self and others Able to inspire and motivate teams and individuals, and able to identify attract, develop and retain top talent Highly motivated self-starter with a structured yet adaptable work-style - able to work well in a fast-paced team environment while having a focus on quality, and good attention to detail. Ability to collaborate across multiple teams including PR, Product Marketing, Sales, and Product. Outstanding written & verbal communications skills as well as strong presentation skills. Innovative thinker and builder, able to bridge the sales and marketing functions together to position the company for future growth. Excellent verbal and written communication skills. Why Join CO-OP? CO-OP is committed to fostering a workplace where every employee feels valued, respected, and connected.--We are dedicated to understanding, attracting and engaging a diverse workforce where every employee can live up to their pull potential; ensuring that our employee base reflects the consumers we serve. The result of this effort is an inclusive environment where diverse talent thrives. You will be part of an organization that focuses on a strong culture and embodies the credit union movement philosophy of People Helping People. CO-OP's commitment to reflecting our own core values and purpose extends beyond how we serve our clients and the products that we deliver. With more than 35 years of industry leadership, CO-OP Financial Services is the largest, most comprehensive credit union service organization in the nation. CO-OP serves as THE credit union technology engine, bringing payments solutions, engagement services and strategic counsel to help credit unions optimize member experiences to consistently provide seamless, personalized multi-channel offerings, while delivering secure, sophisticated fraud mitigation service. CO-OP serves more than 3,000 client credit unions, with 60 million debit and credit cardholders, nearly 30,000 surcharge-free ATMs and more than 5,600 shared branches nationwide. Our vast technological ecosystem facilitates more than 6.5 billion transactions every year and equips credit unions of all sizes to deepen member engagement and prosper in the fast-paced world of fintech. The Perks Fun, challenging and, collaborative work environment with passionate colleagues that care deeply about the intersection of technology and human-centered financial services. Great Work/Life Benefits - Paid Time Off (PTO), Maternity, Parental, Family Care, Adoption Leave Programs, Community Volunteer Time Off, and 10 Paid Holidays. Health benefits - medical, dental, & vision plus wellness programs and gym reimbursements. 401K with generous company match. Tuition reimbursement.

Keywords: CO-OP Financial Services, Rancho Cucamonga , VP, Demand Generation, Other , Rancho Cucamonga, California

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