Marketing Analyst Lead - E-mail & CRM

Company: FedEx Dataworks
Location: Rancho Cucamonga
Posted on: November 22, 2022

Job Description:

Under minimal supervision, develops and executes strategy for one or more marketing initiatives. Resolves problems and makes recommendations related to complex and interrelated matters and projects. Provides specialist-level analysis in several marketing disciplines and/or expert-level in one or more. Recommends project budgets and forecasts anticipated budget spending. Coaches others in less senior positions. This Email & CRM Marketing Lead will manage our E2E CRM marketing from strategy through execution and owning performance to continuously optimize the program. They will help to mature our lifecycle strategy across channels to encourage members to shop through their membership and drive incremental sales with our retail partners. In this role, the Lead will partner closely cross-functionally to understand our members, our retail partners' goals, and our product, to optimize campaigns and develop new marketing to continually advance against goals. They should be able to zoom in to the depths of data, processes, and execution; while zooming out to define the big picture to bring the many cross-functional partners along this journey, define long-term plans and elevate the work. To be successful in this role, they should be an expert in Email Marketing to advance our rigor in test & learn, automation and segmentation; confident in their project management skills to establish new processes; and have an interest in online shopping. WHAT YOU'LL DO With the support of a dotted line report, deliver against Consumer Marketing key objectives to grow active members and lifetime value Educate & influence best practices (email, push, SMS) across KPIs, creative, audience Manage and segment a robust promotional calendar and customer file supporting both retailer partner and membership content Oversee end-to-end campaign execution and email operations: ideating creative briefs, managing deliverables across stakeholders to maintain timelines, creating the segmentation, setting up the campaign, QA'ing and deploying the campaign (Iterable.) Partner with engineering to develop campaigns to be used in setting up the campaigns. Lead & assist set up of automations/ journeys throughout the member lifecycle. Analyze performance (in partnership with Analytics) to identify and action on next steps. Collaborate cross-functionally across Partner Marketing, Brand, Design, Product, Engineering, Analytics, Data Science and Customer Support to deliver campaigns, amplify others' initiatives, and advance against the Consumer Marketing roadmap. Test & scale CRM strategy to new channels such as Push notifications, SMS Communicate to elevate wins, opportunities and focus areas to leadership and partners. Keep a pulse on industry trends and learnings to provide subject matter expertise internally. WHAT WE'RE LOOKING FOR 5+ years of email/ CRM marketing experience Demonstrated experience in Email Marketing with hands-on knowledge of marketing clouds/ESPs, segmentation, personalization and automations required Experience in E-Commerce and channels beyond Email a plus (i.e. mobile, SMS, on-site) Familiarity with HTML/CSS a plus Proven track record of driving strategy forward and delivering complex B2C email programs Strong organizational & project management skills with relentless attention to detail under high volume, tight timeline pressure and interest in building processes Strong analytical skills: Comfortable managing complex data sets and deriving insights from it Strong communication: Enabling project management, coaching others, as well as inspiring others with the big picture Ability to collaborate with internal and external cross-functional partners Innovative, creative thinker with the ability to think outside the box as well as problem-solve Passion for customer-centric experiences and online shopping Eager to learn and have fun Minimum Qualifications: Bachelor's degree/equivalent in Marketing, Finance, Computer Science or related business discipline. Five (5) years experience in marketing, advertising, sales administration, or related discipline. Knowledge of the broad application of advanced principles, theories, concepts and techniques in marketing disciplines, project management and information analysis. Strong human relations and communication/presentation skills. Advanced organizational, quantitative and analytical skills, including experience in database marketing. Experience leading complex initiatives in a corporate environment. Customer-focused orientation. Domicile Information: This position can be domiciled anywhere in the United States. The ability to work remotely within the United States may be available based on business need. Application Criteria: Upload current copy of Resume (Microsoft Word or PDF format only) and answer job screening questionnaire by 5 pm Central Time on Wednesday, November 16, 2022. Additional Information Colorado Residents Only - Compensation: Monthly Salary $7562.89 - $11482.37 The estimate displayed represents the typical salary range or starting rate of candidates hired in Colorado. Factors that may be used to determine your actual salary may include your specific skills, your work location, how many years of experience you have, and comparison to other employees already in this role. This information is provided to applicants in accordance to the Colorado Equal Pay for Equal Work Act. Born out of FedEx, a pioneer that ships nearly 20 million packages a day and manages endless threads of information, FedEx Dataworks is an organization rooted in connecting the physical and digital sides of our network to meet today's needs and address tomorrow's challenges. We are creating opportunities for FedEx, our customers, and the world at large by: Exploring and harnessing data to define and solve true problems; Removing barriers between data sets to create new avenues of insight; Building and iterating on solutions that generate value; Acting as a change agent to advance curiosity and performance. At FedEx Dataworks, we are making supply chains work smarter for everyone. Employee Benefits: medical, dental, and vision insurance; paid Life and AD&D insurance; tuition reimbursement; paid sick leave; paid parental leave, paid vacation, paid military leave, and additional paid time off; geographic pay ranges; 401k with Company match and incentive bonus potential; sales Incentive compensation for selling roles. Dataworks does not discriminate against qualified individuals with disabilities in regard to job application procedures, hiring, and other terms and conditions of employment. Further, Dataworks is prepared to make reasonable accommodations for the known physical or mental limitations of an otherwise qualified applicant or employee to enable the applicant or employee to be considered for the desired position, to perform the essential functions of the position in question, or to enjoy equal benefits and privileges of employment as are enjoyed by other similarly situated employees without disabilities, unless the accommodation will impose an undue hardship. If a reasonable accommodation is needed, please contact .

Keywords: FedEx Dataworks, Rancho Cucamonga , Marketing Analyst Lead - E-mail & CRM, Professions , Rancho Cucamonga, California